This particular company has been an Adwords customer since 2002! The account was HUGE. Still is, but now it’s structure has been fully optimized. It was suffering from the standard issues that large accounts usually end up experiencing. Keyword bloat. Poor organization. Missing and wrong negative keywords. Unmatched landing pages.
Let’s be clear though. This fix didn’t happen overnight. It took many months to get to this point, but all the work has truly paid off with more customers and cheaper leads!
Instead of experiencing higher-cost leads like many companies are seeing right now, we were able to bring the cost down and deliver the most customers they’ve ever acquired from PPC advertising.
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