Track Facebook Likes

Do you have a website with a Facebook “Like” button on it? If you said “No”, then what are you waiting for?! The return on investment for social media is widely debated. Some say that it really doesn’t create sales. A customer might come to your page and “Like” it, and then move on without buying or signing up for your product. Well, yeah that is going to happen, but why miss out on the possible sales it actually could bring you? What if one of their Facebook friends sees that they “liked” your website on their Facebook wall, and then decides to come visit your site and buy your product. Consider this: According to the 2011 Social Commerce Study from Shop.org, purchase behavior fueled by social media is...