Custom Audience Targeting Conditions

Custom audience targeting using Google Analytics can be a powerful addition to Google Adwords remarketing campaigns. Remarketing isn’t a new concept at all, but I continue to meet marketing folks who are surprised when I tell them about Google Analytics (GA) Custom Audiences. It’s my favorite feature of GA, and I want to show you […]

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Sell products on Google Shopping

Out of all the Google Adwords campaign types available, we feel that Google Shopping has to be the hardest one to set up. Many new Adwords users give up and just contact us for Google Shopping management. We can do that for you as well, but if you’d like to jump into it yourself, then […]

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conversion tracking for Adwords

One of the definitions for the saying, “Shot In The Dark”, is: “An attempt that has little chance of succeeding”. You don’t ever want to start an Adwords campaign without conversion tracking setup! Without it there’s a lot of guesswork involved, plus it just makes figuring out your campaign return-on-investment much more difficult. With tracking […]

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adwords search network tips

The Google Adwords Search Network. You’ve no-doubt seen it and used it. When you go to Google and search for something you’re using the network. Here’s what Google has to say about it: “When you advertise on the Google Search Network, your ad can show next to search results when someone searches with terms related […]

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What is the Display Network

The Google Display Network is massive! This unprecedented network of websites and platforms allows you to put millions of eyeballs onto your products and services. Unless you know what you’re doing, it can also burn through your cash like crazy. Read on for a quick overview of this network and what you can do to […]

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how to run adwords campaigns

We’re continuing the Adwords campaign tutorial series in part two here. Over in part one, How To Use Google Adwords, I showed you how to get started from the very beginning. We left off with Site Extensions. If this is your first time using the platform, then I suggest that you head over to the […]

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Getting Started With Adwords

You may have been told about Google Adwords by a friend, did a search for “pay-per-click marketing” and “google advertising”, or you might have received a coupon offer from Google to give Adwords a try. Either way my goal is to show you how to get started painlessly. I’ve helped MANY people who were scared […]

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Adwords Dashboard

Do you use Adwords? Here’s an easy, quick tip that has more than one benefit. When I first started using Adwords I had no idea about the “Search Terms” option under the “Details” button within your ad group’s keywords area. CAMPAIGNS>KEYWORDS>DETAILS>ALL Here’s a screenshot: This is a list of all the search queries users have […]

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